Overview

The Canadian Mental Health Association (CMHA) gave Gravity the task of building two digital campaigns which shout ‘mental health’ during Mental Health Awareness Week. #Getloud is a hashtag which has generated a lot of traction over the past few years. For the first campaign in 2018 we nudged ‘get loud’ in a new direction, so that, while one in five people have mental illness they wanted Canadians to consider that we all have mental health. Again in 2019 Gravity created a campaign which spoke to the tenets of mental health. The websites we designed serve as the go-to place for anyone promoting or wanting to learn more about mental health during this week. When the first campaign launched, the hashtag trended in the top two spots nationally. CMHA’s first tweet of the day saw over 86,000 impressions, over 2,000 engagements, over 600 retweets, over 500 likes and over 130 clicks to the website. In the succinct words of our client “SOOOOooooOOOooOoooO successful! THANK YOU!”