Naloxone Campaign

Overview

Naloxone is a medication used to counter opioid overdose. Its awareness and availability  on post-secondary campuses is surprisingly low even though students are vulnerable. CMHA and their partner, Adapt, share the goal of dispelling myths and stigma about substance abuse and overdose that prevent students from carrying Naloxone, and administrators from offering training and providing this life-saving product. We designed a toolkit with the goal of engaging and encouraging uptake on Canadian campuses. To maximize reach, a less clinical and alarming approach than is typically associated with the opioid crisis, was needed. Our simple, yet bold concept for the Carry It toolkit illustrates scenarios showing just how easy it is for students to carry a Naloxone kit with them at all times. This robust toolkit, including social media shareables, is helping to effect change. If you care, Carry It.

Scope

  • Infographics
  • Social Media
  • Poster
  • Editorial
  • Web
Toolkit cover design for Naloxone Campaign in English and French
Design for Quick guide and fact sheets used in Naloxone campaign
Customized illustration used for Naloxone campaign
Series of shareable for Naloxone campaign
Wallet card design for Naloxone Campaign with a wallet mock-up
Web banner for Naloxone campaign on a desktop view

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