Over a decade ago we partnered with Wasteco on a complete rebrand to reaffirm their corporate commitment to the environment. This rebrand has served as a great base from which to continually promote their progressive and environmental approach to keeping Ontario clean. Recently we rolled up our sleeves and did some heavy lifting with them, directing a photoshoot of their state-of-the-art waste management and recycling facilities to fuel a recent refresh of many of Wasteco’s communications.


  • Naming & Taglines
  • Content Development
  • Brand Transformation
  • Brand Guidelines
  • Editorial
  • Stationery
  • Web Design
  • Web Development
  • Photography
Wasteco – Website
Wasteco – 40th Logo Design
Wasteco - Brand Guidelines Cover
Wasteco - Trim Your Waste Logo - Colour variation
Watseco - Stationery - Letterhead - Business Card
Wasteco - Photo
Wasteco - Photo
Wasteco - Photo
We acknowledge the land that Gravity meets on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.