Pathways to Possibilities (PTP)

Overview

PTP delivers client-focused programs that create positive pathways to employment, both in Toronto and abroad. Gravity’s goal was to hone in on the customized nature of their offerings, making their vast array of programs and services digestible for their diverse audience. Through a strategic audit of their brand and sub-brands, we were able to streamline the way they present their message – maximizing their reach through a completely redesigned website, yearly digital impact reports, and promotional pieces.

Scope

  • Web Design
  • Responsive Design
  • UI/UX
  • Strategy
  • Brand Refresh
  • Annual Reports
A hand holding a mobile phone that displays a screen from the mobile version of PTP's website, designed by Gravity Inc.
An iMac screen displaying an animation that navigates through PTP's website designed by Gravity Inc.
A series of screens designed by Gravity Inc. for the mobile version of PTP's website
The front cover of PTP's Brand Guidelines document, designed by Gravity Inc.
A page of PTP's Brand Guidelines designed by Gravity Inc. to show their colour palette

PTP Annual Report 2019 – Microsite

PTP AR 2019 Website Homepage on Desktop Monitor
PTP AR 2019 3 mobile phones of website

Check out all the live annual report sites we have done for PTP:
Impact Report 2019 | Impact Report 2018 | Impact Report 2017

We acknowledge the land that Gravity meets on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.