Overview

This was no ordinary digital report. Gravity was excited to take the reins on Pathways to Education’s first foray into a microsite that coincided with and was aligned closely with their new marketing campaign. Pathways provides academic, financial, social, and one-on-one supports to youth from low-income communities to ensure they graduate from high school and break the cycle of poverty. Gravity was given the creative freedom and flexibility to ensure Pathways message was clear and effective, honored their students and reached their desired audiences including potential donors.