Overview

Cat? Leaf? Bee? Octopus – yes, that’s the ticket. We jumped at the opportunity to brand an entirely new insurance product which included full character development. No ordinary character would do in this highly competitive sector where differentiation is crucial. Versatility, adaptability and accessibility were key and the octopus concept delivered on all fronts. We brought the Parachute brand to life with the full and flexible integration of our character in layout and language.