Parachute Insurance


Cat? Leaf? Bee? Octopus – yes, that’s the ticket. We jumped at the opportunity to brand an entirely new insurance product which included full character development. No ordinary character would do in this highly competitive sector where differentiation is crucial. Versatility, adaptability and accessibility were key and the octopus concept delivered on all fronts. We brought the Parachute brand to life with the full and flexible integration of our character in layout and language.


  • Visual Identity
  • Brand Guidelines
  • Editorial
  • Web Design
  • Responsive Design
  • Motion Graphics

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We acknowledge the land that Gravity meets on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.