Overview

OEB’s campaign for the Ontario Electricity Support Program was a formidable challenge. The strategic requirements of this project were many and the sensitivities unique, as we reached out to Ontarians to explain a new program that offered electricity bill reductions to residents who met certain criteria. The roll out was epic and exciting and included: 16 web ads, 2 booth banners, 4 postcards, 17 brochures in 17 languages, 5 buckslips, 13 letters/letterhead/media kits, 1 powerpoint presentation, 72 newspaper ads in multiple sizes in 17 languages in over 300 community papers, 1 video in 2 languages, 2 transit ads for 5 different media groups in 15 different regions, 8 posters, 6 social media graphics, 14 radio spots in multiple languages, 5 utility envelopes, 2 webskins, and a custom photoshoot! We turned up the heat, met extremely demanding deadlines, and brought a crucial cost-saving message to the people of Ontario.