Ontario Electricity Board

Overview

OEB’s campaign for the Ontario Electricity Support Program was a formidable challenge. The strategic requirements of this project were many and the sensitivities unique, as we reached out to Ontarians to explain a new program that offered electricity bill reductions to residents who met certain criteria. The roll out was epic and exciting and included: 16 web ads, 2 booth banners, 4 postcards, 17 brochures in 17 languages, 5 buckslips, 13 letters/letterhead/media kits, 1 powerpoint presentation, 72 newspaper ads in multiple sizes in 17 languages in over 300 community papers, 1 video in 2 languages, 2 transit ads for 5 different media groups in 15 different regions, 8 posters, 6 social media graphics, 14 radio spots in multiple languages, 5 utility envelopes, 2 webskins, and a custom photoshoot! We turned up the heat, met extremely demanding deadlines, and brought a crucial cost-saving message to the people of Ontario.

Scope

  • Discovery & Research
  • Editing & Copywriting
  • Communication Planning
  • Web Design
  • Editorial
  • Signage
  • Motion Graphics
  • Accessible Design
  • Social Media
Ontario Electricity Board - OESP program - Video Design
Ontario Electricity Board - OESP program - Motion Graphics
Ontario Electricity Board - OESP program - Motion Graphics

OEB video

Ontario Electricity Board - OESP program - Website Design
OEB-Ontario Electricity Board - OESP program - Signage Design
OEB-photo-boy-cropOntario Electricity Board - OESP program - Brochure Design
OEB-photo- Ontario Electricity Board - OESP program - Photoshoot
OEB-photo-Ontario Electricity Board - OESP program - Photoshoot
OEB - photo - Ontario Electricity Board - OESP program - Photoshoot

"From the onset we were in good hands with Gravity. Their design work showed sound strategic thinking and visual appeal. They made suggestions to copy which enhanced the communications and they orchestrated a large campaign with careful attention to detail, timelines and budget. Gravity was also proactive in creating materials which passed AODA accessibility standards. It was a tall order and Gravity delivered."

Karen Evans

Director, Corporate Communications

OEB-photo-boy-cropOntario Electricity Board - OESP program - Newspaper Ad Design
OEB-photo-boy-cropOntario Electricity Board - OESP program - Social Media Campaign
OEB-Ontario Electricity Board - OESP program - Brochure Design - Aboriginal - Multiple languages
We acknowledge the land that Gravity meets on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.