Overview

The Ontario Centre for Workforce Innovation (OCWI) is brand new on the scene. They work with organizations who train people looking for jobs, and connect them with employers looking for workers. In an oversaturated sector, OCWI’s brand needed to be bold to establish awareness and credibility. Playing it safe simply wasn’t an option. Branding with black was the ticket – a stand-out statement for maximum visibility. OCWI saw the potential and embraced our proposed palette and use of colourful graphic patterns. OCWI has been making great strides and gaining momentum –  their bold brand supports their success.