Ministry of Transportation


As a team of avid cyclists, we are especially proud to have been part of this project. Our graphic approach to laying out five key strategic goals helped readers across Ontario understand the content and helped build confidence that a safer and more robust cycling culture was well underway. Produced in both English and French this report design was recognized by both Adobe and the Registered Graphic Designers association and chosen to demonstrate how creative agencies are helping the government find new ways to better engage the public. It was also selected to display at the GTECH 2014 conference in Ottawa.


  • Discovery & Research
  • Reports
  • Illustration
  • Exhibit Design
  • Accessible Design

“Gravity brought the strategic and creative approach we needed to help a wide variety of Ontarians see themselves in CycleON, Ontario’s Cycling Strategy. CycleON got great reviews and we are still hearing the positive feedback today.”


Sustainable and Innovative Transportation Office

We acknowledge the land that Gravity meets on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.