Overview

Working with the Ministry of Children and Youth Services (MCYS) means you have to appreciate the complexities of government work, including accessibility regulations. But it also presented the opportunity to reinvent the “cool red shoe” concept, which is precisely what we’ve done for four years running (pardon the pun). The shoes set a tone that is particularly apt for the sector and paves the way for a great visual platform from which to design and lay out some very comprehensive and complex content.