We designed and built a mighty campaign on a not-so-mighty budget. The goal was to brand and develop an entirely digital campaign for #HelpFredFillaHome. The ultimate goal was to fund the furnishing of permanent homes (formerly the Pan Am athletes village) for homeless youth, seniors, people with a disability, veterans, newcomers and refugees. We designed a fully responsive website with multiple interactive animations, which we then leveraged for a comprehensive social media campaign. These shareables provided media and supporters with a tools to spread the word. All goals were achieved, the apartments were furnished and the former athletes’ village is now a thriving community.


  • Visual Identity
  • Discovery & Research
  • Naming & Taglines
  • Content Development
  • Web Design & Development
  • Responsive Design
  • Interactive Media

#HelpFredFillAHome - Digital Campaign - Website

#HelpFredFillAHome - Digital Campaign - Tablet List

#HelpFredFillAHome - Digital Campaign - Mobile Set

#HelpFredFillAHome - Digital Campaign - Animation Design - Table

#HelpFredFillAHome - Digital Campaign - Animation Design - Pots

#HelpFredFillAHome - Digital Campaign - Animation Design - Couch

#HelpFredFillAHome - Digital Campaign - Animation Design - Lamp

#HelpFredFillAHome - Digital Campaign - Animation Design - Couch2

#HelpFredFillAHome - Digital Campaign - Animation Design - Dresser

“I swear you’re geniuses. I know no other designers who press on, think through with such clarity, and then come up with something that works so well.”

Carol Watson

Manager of Communications and Fundraising

#HelpFredFillAHome - Digital Campaign - Mobile

#HelpFredFillAHome - Digital Campaign - Mobile

We acknowledge the land that Gravity meets on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.