Overview

We designed and built a mighty campaign on a not-so-mighty budget. The goal was to brand and develop an entirely digital campaign for #HelpFredFillaHome. The ultimate goal was to fund the furnishing of permanent homes (formerly the Pan Am athletes village) for homeless youth, seniors, people with a disability, veterans, newcomers and refugees. We designed a fully responsive website with multiple interactive animations, which we then leveraged for a comprehensive social media campaign. These shareables provided media and supporters with a tools to spread the word. All goals were achieved, the apartments were furnished and the former athletes’ village is now a thriving community.