Overview

Over the course of its long, rich and evolving history, Fred Victor could never quite escape the perception that they were solely the local Men’s Mission at the corner of Jarvis and Queen. Not any more. Over a decade ago, we teamed with Fred Victor to entirely re-invent their brand. The new look was a better reflection of the people they served, the expansive services they offered and their wide reach across the city. Armed with a new meaningful logo and a wealth of branded material that spoke volumes about their programs, this extraordinary organization was well positioned to grow exponentially. This is precisely what they have done, and we’re proud to continue to play a role in Fred Victor’s unparalleled efforts supporting adults with mental health, house and employment hurdles in our city.