Fred Victor

Overview

Over the course of its long, rich and evolving history, Fred Victor could never quite escape the perception that they were solely the local Men’s Mission at the corner of Jarvis and Queen. Not any more. Over a decade ago, we teamed with Fred Victor to entirely re-invent their brand. The new look was a better reflection of the people they served, the expansive services they offered and their wide reach across the city. Armed with a new meaningful logo and a wealth of branded material that spoke volumes about their programs, this extraordinary organization was well positioned to grow exponentially. This is precisely what they have done, and we’re proud to continue to play a role in Fred Victor’s unparalleled efforts supporting adults with mental health, house and employment hurdles in our city.

Scope

  • Brand Transformation
  • Visual Identities
  • Naming & Taglines
  • Website Design
  • Reports
  • Event Collateral
  • Environmental

 

Animation of rotating banners on Fred Victor's landing page

“I swear you’re geniuses. I know no other designers who press on, think through with such clarity, and then come up with something that works so well.”

Carol Watson

Manager of Communications and Fundraising, Fred Victor

Close up features of Fred Victor's website design
Three mobile screens showing various pages of Fred Victor's website design
Mosiac of secondary pages from Fred Victor's website
Cover designs for Fred Victor's 2018 Annual Report
Interior spread designs for Fred Victor's 2018 annual report

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