Defining Moments Canada


For Defining Moments Canada, we had the opportunity to build an innovative website and brand identity from the ground up – offering students and teachers a contemporary way to approach history through a digital lens. With a fresh take on the aesthetics of Canadian history, we created a bold brand and website to introduce Defining Moments Canada to two distinct audiences: students and teachers. The site is inviting with smooth navigation for both parties, and includes a registration option that isn’t an obstacle to further engagement. The result is a dynamic and content-rich website that makes history accessible to the masses.


  • Web Design
  • Responsive Design
  • UI/UX
  • Strategy
  • Visual Identity
  • Logo Design
  • Event Collateral
  • Content
Defining Moments Canada Mobile Homepage

“Gravity turned our project around. They took my basic creative brief, and then worked closely with me on the creation of an innovative website from the ground up. Together, we pushed many envelopes in many ways, but the wonderful Gravity team was never anything less than enthusiastically up to the challenge. The extremely successful results extend from the logic of our website’s design and its engaging interface, right through to the singular brand identity they developed for our digital, print, and exhibition needs. An extraordinarily intelligent and talented group of exceptional women.”

Blake Heathcote

Founder, Testaments of Honour
Co-Founder, Defining Moments Canada

Historical black and white portrait of Alan McLeod
Retractable banner designs for Defining Moments Canada
Logo for Defining Moments Canada
Top view of letterhead and business card designs for Defining Moments Canada
Open magazine showing design of Defining Moments Canada's ad

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We acknowledge the land that Gravity meets on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.