Bowl Canada

Overview

Make bowling cool again – this was our mandate. We rebranded Bowl Canada with fresh logos, and two websites: Bowl Canada and Youth Bowl Canada. We made the sites user-friendly for both casual bowlers and the diehard leaguers who know exactly what they’re looking for. Two videos came next. The first explains why bowling should be on your radar for a Friday night out. The second is a fun, Bowling 101-style video that allays the fears of even the most nervous bowler. To cap it off we also built a mighty search engine so anyone in Canada, no matter where, can find their nearest bowling alley.

Scope

  • Brand Transformation
  • Discovery & Research
  • Web Design & Development
  • Responsive Design
  • Videography
  • Infographics

“Bowl Canada has had a very positive experience partnering with Gravity Inc. to revitalize Bowl Canada’s brand. They are always responsive to our needs and offer constructive solutions. The Gravity team is passionate about communications and looks beyond design to provide suggestions that enhance both the content and the look. They will go that extra mile.”

PAUL OLIVIERA

Market Executive Director