Overview

Make bowling cool again – this was our mandate. We rebranded Bowl Canada with fresh logos, and two websites: Bowl Canada and Youth Bowl Canada. We made the sites user-friendly for both casual bowlers and the diehard leaguers who know exactly what they’re looking for. Two videos came next. The first explains why bowling should be on your radar for a Friday night out. The second is a fun, Bowling 101-style video that allays the fears of even the most nervous bowler. To cap it off we also built a mighty search engine so anyone in Canada, no matter where, can find their nearest bowling alley.