Overview

The Association of Canadian Advertisers (ACA) is Canada’s is a membership based organization for client marketers who help their clients maximize marketing communications and brand return on investment. Their current site was unresponsive, content was challenging to navigate and many of the topical issues they cared about were buried. We took their brand to a new level by creating a website worthy of the leading organization that they are. The website illustrates to both current and potential members the many ways in which a partnership with ACA will hone their marketing performance: it features a visually appealing resources carousel, a user-friendly events filter, and convenient links for key calls to action. With this design, first time visitors are able to see all of ACA’s offerings at-a-glance, and repeat clients can quickly engage as they wish. The homepage is easily updated, and the topics are clearly delineated so readers can swiftly identify what’s new.